Retail brand consultant the Interbrand Design Forum has issued its rankings of the most valuable retail brands in the U.S., and Walmart is #1 by a wide margin, followed by Best Buy in the second spot. Target is fourth, Dell is sixth, Amazon.com 14th, and RadioShack 33rd.
Walmart's value as a brand was estimated at just under $130 billion, far ahead of Best Buy (about $20.8 billion.) The since-liquidated Circuit City did not make the list, which was released for the first time.
“In a recession, brand is more important than ever, as retailers with a well-positioned brand have the opportunity to thrive and seize a bigger piece of the pie in terms of customers," the Forum's CEO, Lee Carpenter, said as part of the announcement. "During a period of increased competition and lowered sales, brands that have successful propositions, such as Walmart, and offer an engaging shopping experience, like Best Buy, will come out on top.”