Walmart Selling Sub-$100 Blu-ray Player
Walmart last week began selling Magnavox's NB530MGX Blu-ray Disc player for $98, according to Format War Central. The model's MSRP was originally $168, though it had been on sale on Father's Day weekend for as low as $128, the site said.
it is believed to be the first Blu-ray player from a major national retailer to sell for under $100, although some retailers, such as Meijer last month, have broken the barrier for temporary sales. Walmart and Best Buy sold one HD DVD player for under $100 for a one-day promotion in 2007.