Attitudes: Back Up the Big-Box Bashing With Action
On the other hand, the Associated Press recently reported that Walgreen's redesign-lowering shelf height, better signage, reduced inventory-has helped the drugstore chain increase sales and slightly boosted gross margin. Walmart's Project Impact also calls for improving signage, opening up aisles, experimenting with new layouts, lowering fixture heights, and devoting more space to key categories like CE.
Whatever happens, retailer of all sizes must keep close watch on all these moves and be prepared to counter them where it makes sense.
We also strongly encourage regional and independent dealers to continue trash-talking their larger competition. It inspires confidence throughout a company and sends positive vibes to the customers. But, more important now than ever, retailers have to back that talk with measurable action.