Warner Goes Blu-ray-Exclusive
Warner Bros., the last of the major Hollywood studios to maintain neutrality in the high-def DVD format war, suddenly abandoned that stance on Friday, making the surprise announcement that it will now release titles from Warner Home Video in the Blu-ray Disc format.
D”>According to MarketWatch, now that Warner has flipped to Blu-ray, the four studios that are exclusive to Sony’s format (Disney, Fox and Warner, in addition to Sony itself) comprise about 70 percent of movies released annually in the U.S. Therefore, Warner’s move may signal the beginning of the end for the format war.
The HD DVD Promotional Group, meanwhile, postponed its scheduled press conference at International CES in Las Vegas, it said, “due to the timing of the Warner Home Video announcement.” In a separate statement Toshiba, the primary company behind the HD DVD format, described themselves as “particularly disappointed that this decision was made in spite of the significant momentum HD DVD has gained in the US market,” and vowed to “evaluate potential next steps” with other member companies.