Watch: Goldman Sachs Predicts VR will be an $80 Billion Market by 2025
Even with the massive early success of VR headset launches during this first quarter of 2016 (see Lenovo, Samsung, and Oculus Rift), virtual reality still feels like a very fresh, not-quite-ripe technology. And even its cousin, augmented reality, has shows signs of being too ahead of its time—i.e. the failure of Google Glass.
Goldman Sachs Research’s own Heather Bellini said as much in a video that the company shared last week: “Today, virtual reality is primarily thought of as a place for hardcore gamers to spend their spare time.”
That’s certainly the case right now, but it’s beginning to shift. And the implications are going to be enormous.