WD, SanDisk, Fox, Warner Team on Digital Movies
Western Digital and SanDisk this week teamed up with the home entertainment divisions of two Hollywood studios to launch a new effort to help consumers manage movies across multiple devices.
The initiative, formed by Twentieth Century Fox and Warner Bros. Home Entertainment along with SanDisk and WD, is known as "Project Phenix." It was developed through the Secure Content Storage Association (SCSA.)
"Developing solutions that will allow consumers to easily access and store true HD digital content is a critical component supporting digital media and entertainment consumption," Darcy Antonellis, President of Warner Bros. Technical Operations, said a apart of the announcement. "Through the SCSA, we will accelerate the development of products that will make it easy for the consumer to download, store and playback their high definition digital movies and TV shows, in full 1080p, on any SCSA-optimized device at home and on the go."