How Distributors Help Dealers
We recently asked some of the industry’s top distributors what they’re doing to help their dealers overcome some of their biggest challenges. Read the full interviews in April’s /Dealerscope/. Here’s what they had to say:
Dealerscope: What’s the most pressing problem your retail customers face, and what’s the most effective thing you’re doing to help them?
Dean Cornacchia, Executive Director, Product Management, WYNIT:Profitability and margin erosion continue to plague retail outlets that display products and hold inventory. Ironically, the brutal reality of 21st Century retail is consumer adoption of the advanced communication technology products sold by consumer electronics retailers. Anyone with a smartphone and the right app can find the lowest price on any item in real time, while physically standing in front of its retail display. When consumers buy on price alone, and have the immediate means to locate the lowest price, retailers are no longer rewarded for having knowledgeable salespeople or a wide selection of products in stock.