Over the past five years or so, we’ve seen the spectacular rise of wearables - and if you follow CES, you know that wearables became a significant category on the show floor. Anecdotally, humans have been wearing bracelets and necklaces for over 100,000 years, imbuing them with meaning and significance.
When Wearables 1.0 first hit the market, consumers went wild about tracking the number of steps they were taking. People believed that these trackers would help them live healthier lifestyles. But the novelty soon wore off - to the point that people just abandoned these devices six months into their fitness journey.
As new technologies enabled packing more features into different form factors, wearables has become an omnibus category that now encompasses products ranging from smartwatches, to fitness trackers, to earbuds, as well as virtual reality and other head-gear - to clothing and other textile-based products - and to a slew of sensor-based IoT devices yet to come. Popular wearables are also enabling pet-owners to track their beloved cat or dog.