Web-Based Training "Author Once, Repurpose Many"
By Tatyana Sinioukov
"The Web-based training is becoming quite popular, especially with the sales forces of the suppliers," said Eric Agren, president of HomeAppliances.com, a division of JGSullivan Interactive. JGSullivan Interactive is a marketing and software development company that specializes in providing Internet solutions. Agren added, "A lot of the retailers are not going to see the new products or learn about features unless they are Internet-(enabled)."
Switching to Web-based training makes sense, in Agren's opinion, because it saves money organizing training sessions and on sending training instructors on the road. Instead, Agren said, sales reps can log onto the Extranet at any time and see a presentation by a supplier or take a test online.