Wednesday in CE: Amazon and Google Took a Loss on Holiday Smart Speaker Sales, Probably
It's always fun to chase the numbers after holiday sales especially since our audience indicates that their confidence has never been higher.
Despite the general pulse being a positive one, Amazon and Google offered deep discounts on their virtual assistnat speakers that probably generated a loss per unit highlighting a sharply different strategy from Apple Inc as it prepares its HomePod speaker, analysts said, who apparently hope the wide margins will be enough profit rather than a deeper investment in data.
The answer to the simple 'why?' is, as always will be, data.