Wednesday in CE: Amazon Prime Now, AmazonFresh Merger Long Overdue
Last year, Amazon decided they wanted to dominate the grocery market as well, acquiring Whole Foods for a cool $13.7 billion. This helped bolster their Amazon Prime Now program, an option for consumers to get almost anything to their house in as little as two hours, including groceries. However, this was sort of a conflict of interest with their other program, AmazonFresh, a $14.99 monthly membership that delivered groceries to your house.
The overlap was confusing, but Amazon has put an end to that hoping to merge the two into one unified business model. The combination is on the back of Amazon cutting several hundred jobs as they begin to fine-tune their business model for a few of their expanding programs.
It will also complement their new model of accepting Amazon Prime credit cards, offering 5% back at the nationwide grocery store.