Wednesday in CE: Black Friday/Cyber Monday 2017 Could Be Historic
We’ve talked about the possibility of this year being a massive, historic holiday shopping weekend in the context of National Retail Federation data. But they’re supposed to be optimistic about all things retail, right? Heck, we even talked about the Consumer Technology Association’s pre-Black Friday survey, but even they are supposed to be optimistic about all things consumer tech, right?
So let’s turn, then, to a third-party source of information to get their take on what the Black Friday/Cyber Monday holiday shopping weekend could look like.
Fung Global Retail & Tech, a source of online retail data, cited research from Adobe that predicts we’re looking at a $20 billion weekend for online sales—the first time in the history of online shopping that that could happen. Additionally, Adobe projects around $107.4 billion in online sales over the course of the entire holiday season, which would represent a 13.8 percent increase over last year ($94.4 billion).