Wednesday in CE: Can Google Catch Amazon in This Market?
Here is a shocking fact that probably won't surprise you. Amazon still controls 69% of the US smart speaker market and is expected to push a $2.7 billion market to $11.8 by 2023.
Obviously, it's not entirely Amazon's doing but a recent survey found that Alphabet's Google Home has a long way to go before catching up to the e-commerce giant. The biggest advantage was in Amazon's go-to-market, being the first to flood the market with Alexa. It took Google a full year after the 2015 launch to get Google Home on the ground, which is nearly a decade in tech years.
But here is where it gets tricky. Amazon built the Echo with one intention, increase their already dominate sales platform. Alexa could order groceries, remind you to buy medicine, or tell you which podcasts were trending. It was a perfect plan.