Wednesday in CE: Verizon Up Rewards Program has One Data Privacy Catch
In its efforts to attract and retain customers in a super-fierce market, Verizon has launched a new rewards program—called Verizon Up—that aims to give customers access to a whole host of high-class perks.
According to the Verizon Up website, the programs works like this: For every $300 customers spend on their monthly Verizon Wireless bill they receive a credit, and each credit can be redeemed for rewards and experiences. Current rewards partners include Apple Music, JetBlue, HBO NOW, and more. And some of the experiences include things like concert tickets, NFL tickets, and more.
All of this sounds too good to be true. It’s not, but there is a pretty massive catch to the whole thing that most consumers might overlook. To opt into the Verizon Up program, consumers have to give the wireless carrier access to all kinds of personal data including their web-browsing history, app usage, and location data. According to a report in the Wall Street Journal, Verizon has said that it will use that data to personalize rewards and deliver targeted advertising to its customers.