Wednesday in CE: Hope for Siri as Apple Hires Google's Former A.I. Chief
The best way to sum up Siri is, simply, misguided. It would be hard - and inaccurate - to call Apple's digital assistant awful because it is actually pretty good, it just performs a different function from its main competitors in Alexa and Google Home.
The best case study for this is the HomePod. When Google and Amazon put out a smart speaker, it functioned as a home control device that excelled at connecting users to the world and vice versa. Conversely, the HomePod is plagued by incompatibility with Android and basic functions like sharing media within its own ecosystem. Where it excels is making your phone more convenient. And that's not to say Amazon and Google are bad at helping your phone, it's just that Apple has doubled down on making Siri digital assistant for the phone.
Somewhere along the line, Apple became more interested in selling movies through their own content verticals than relaying relevant information about an actor. But Apple wants to fix that. The New York Times reports that John Giannandrea, Google's former head of search and artificial intelligence, is joining Apple.