Weedfald Promoted to Circuit City CMO
Circuit City Stores, Inc. announced Monday the promotion of Peter Weedfald from senior vice president, general merchandise manager for entertainment/content to senior vice president, chief marketing officer. Weedfald will now be charged with bringing the brand “to a new level,” in the words of Circuit City Chariman, President and CEO Philip J. Schoonover, who adds that Weedfald will also be in charge of building the company’s new service brand, firedog. Weedfald joined Circuit City in July of this year after leaving a position as senior vice president, sales and marketing, U.S. consumer electronics and North American corporate marketing for Samsung Electronics America. Said Weedfald, “During my tenure at Samsung, I was impressed with the work underway at Circuit City to improve the business. I’m excited about the opportunity to re-energize Circuit City’s brands.”
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