Weisner: Nationwide PrimeTime!’s Mission is Beyond the 'Buy’
Nationwide Marketing Group CEO Robert Weisner said that the organization’s PrimeTime! Show, held this week in Orlando at the cavernous Gaylord Palms Resort, drew 3,400 total dealer and vendor attendees – a record for the semi-annual East Coast exhibition and the first time each of the divisions had exceeded their attendance goals.
He stated that the convention’s mission had grown well past its function as a venue for product purchases. “The show is not necessarily only for the buy, but also for exposing our members’ companies to broader categories. Today, with market conflicts and market aggregation, the more you have in your stores, the better.”
Besides encouraging dealers to cross out of their product comfort zones and into potentially lucrative areas like bedding, which Weisner called “the Holy Grail” of categories with its 50-point margins, Weisner and other Nationwide executives used the occasion of the convention to outline sweeping training and educational initiatives designed to help dealers do more business in their core categories as well as smooth their transitional paths to new and untried areas.