CES: A Major Showcase
As retailers and channels look to find new business opportunities, a worthwhile metric for selecting products might be to consider the CES Innovation Award honorees in product categories related to fitness, wellness and even accessibility. It’s likely that the honoree vendors will provide additional promotional materials that will enhance the credibility and value of these new and growing product categories for your customers.
These honorees also provide insight into the blurring lines between wellness, fitness and accessibility, along with considering trends related to baby boomers wanting to age in their homes, devices for managing chronic diseases, and even for caring for pets. While many in the “Tech for a Better World” and Accessibility categories move beyond the major thrust of this article, they nonetheless present related or adjacent business development opportunities for channels in their communities such as physicians’ offices, senior centers, caregivers, parents with newborns, those concerned with child safety, and so on.
We are all just at the beginning of a journey into the world of wearables and other devices and apps that are designed to improve people’s lifestyles, as well as the growing quantified self-movement in relationship to one’s wellness and fitness.
This article would be incomplete without mentioning Apple, because we perceive that the launch of the Apple Watch will certainly increase consumer awareness and help to establish the sector as a mainstream product group.