WePlenish Integration Means Amazon Orders What You Need Before You Need it
Ready to up the ante on their own Dash button, Amazon is partnering with crowd-funded success WePlenish to offer refills on any product before they run out.
The idea is simple enough, a smart container that assumedly uses weight to know when a product - think coffee pods, espresso capsules, coffee creamers, snacks, etc - is low and re-orders them automatically. The $40 container connects to Wi-Fi, identifies the product, and does the rest from there.
What we love about this idea is it lets Amazon be a little bit more automatic in their process, a lesson we can all learn from. And it's very familiar to the dash button, although it requires a few steps less to get the product from online cart to the door.
What I don't like about the product is how hand in hand it is with their patent "anticipation shipping" maneuver that was revealed a few years ago. That patent lets Amazon ship a specific amount of items to a zip code based on the consuming habits of people from that zip code.
Amazon is quietly - at least from the general consumers perspective - becoming the most sophisticated data company to ever exist. Without data, Amazon is nothing. Knowing what you are ordering, how often you order it, how often you consume it, and when you might need more is invaluable. I'm starting to sound like a broken record, but there is seemingly a lot of different automation tools out there that are very interested in your daily habits.
We have seen efforts from Google and Apple to begin tracking your every move - if you let them - in which I only half seriously claim they could use it to create an entire breakdown of how their customers spend time on their phones. It's not that they are, it's just that they could.
But let's reserve the tinfoil hat for cooking and just chalk this up as another case study in Amazon getting another base runner on small ideas that can woo their customers.