We’re Staying in CE, Toshiba Chief Says
Following the death of HD DVD, Toshiba plans to concentrate its home entertainment efforts on televisions, computers and standard DVDs, and on boosting the upconverting capabilities of its DVD players. That’s according to the company’s chief executive, Atsutoshi Nishida, in a wide-ranging interview in the Wall Street Journal on Monday.
In the interview, part of the Journal’s “Boss Talk” series, Nishida spun the death of HD DVD as the shuttering of just one of the company’s 45 business units. He also revealed that he “didn’t think we stood a chance” to win the war after Warner Home Video went Blu-ray-exclusive in January. Nishida also said that Toshiba plans to be a big player in video-on-demand, especially with using its computers for the next generation of that technology.
Meanwhile, in a bid to clear inventory, the Fry’s Electronics chain on the West Coast has begun selling HD DVD movies for $9.99 a piece, the Web site Punchjump.com reported Monday. This is in line with recent efforts, by Amazon.com and other retailers, to sell off HD DVD discs for $15 and below.