Western Digital Unleashes WD_Black Brand Focused on Gaming Storage Solutions
It’s no big secret that games today require an immense amount of processing power in order for consumers to enjoy them. In particular, virtual reality and augmented reality games—whether on a decked out PC gaming rig or on your favorite console of choice—need the latest graphics cards, large amounts of memory, and, of course, storage space. For Western Digital, they saw an opportunity to help with the latter, which led to the launch of a new WD_Black brand focused on providing external storage solutions that are purpose-built for console and PC gamers.
Here at IFA 2019 in Berlin, WD rolled out the new WD_Black brand alongside a new portfolio of five new products. WD_Black was introduced in late August with the SN750 NVMe SSD that’s currently available. The five new products that will come to market later this year include the P10 Game Drive (in a standard and Xbox One version), the D10 Game Drive (standard and Xbox One), and the P50 Game Drive. All feature a slightly more rugged design that would seem to mesh well with the style and aesthetic nature of what you’d typically find in the gaming accessories market—a stark departure from the typical product design you’d expect to see from Western Digital.
The P10s are HDDs that will come with up to 5TB of storage—capable of holding up to 125 games. Their tiny portable form factor includes a USB 3.2 Gen 1 port, and they’ve been optimized for console or PC gaming. The standard P10 will retail for $89.99 for a 2TB version and $149.99 for the 5TB version. The Xbox One version will retail at $109.9 for a 3TB version and the same $149.9 for a 5TB version.