Western Digital Unleashes WD_Black Brand Focused on Gaming Storage Solutions
It’s no big secret that games today require an immense amount of processing power in order for consumers to enjoy them. In particular, virtual reality and augmented reality games—whether on a decked out PC gaming rig or on your favorite console of choice—need the latest graphics cards, large amounts of memory, and, of course, storage space. For Western Digital, they saw an opportunity to help with the latter, which led to the launch of a new WD_Black brand focused on providing external storage solutions that are purpose-built for console and PC gamers.
Here at IFA 2019 in Berlin, WD rolled out the new WD_Black brand alongside a new portfolio of five new products. WD_Black was introduced in late August with the SN750 NVMe SSD that’s currently available. The five new products that will come to market later this year include the P10 Game Drive (in a standard and Xbox One version), the D10 Game Drive (standard and Xbox One), and the P50 Game Drive. All feature a slightly more rugged design that would seem to mesh well with the style and aesthetic nature of what you’d typically find in the gaming accessories market—a stark departure from the typical product design you’d expect to see from Western Digital.
The P10s are HDDs that will come with up to 5TB of storage—capable of holding up to 125 games. Their tiny portable form factor includes a USB 3.2 Gen 1 port, and they’ve been optimized for console or PC gaming. The standard P10 will retail for $89.99 for a 2TB version and $149.99 for the 5TB version. The Xbox One version will retail at $109.9 for a 3TB version and the same $149.9 for a 5TB version.
The D10s are available with up to 8TB of storage capacity that can hold up to 200 games—and 12TB for the Xbox One version. They also have clocked speeds of up to 250MB/s and rated at 7200RPM with active cooling technology. The standard D10 8TB model will retail for $199.99 while the 12TB Xbox One version will retail for $299.95.
With the Xbox One versions of those drives, the chassis are converted from black to white trim around the edges to match the Microsoft gaming console. Additionally, WD includes a three month membership to Xbox Game Pass Ultimate with the D10, and a two-month membership with the P10.
For the WD_Black P50, you’re looking at an SSD that features a first-to-the-industry USB 3.2 Gen 2x2 port for a game drive that’s capable of reaching speeds of up to 1980MB/s. The drive provides up to 2TB of additional storage. Pricing wasn’t available for the P50 Game Drive at the time of their announcement.
The P10 and D10 models are expected to drop this quarter with the P50 to follow in Q4.
In addition to the product news itself, WD showed off some retail placements for the WD_Black brand that will enable the portfolio to stand out in stores. The all-black shelving (which comes as an entire unit or as plastic, magnetic display units) was highlighted with red LED lighting and product displays that were very informational and interactive without being too overwhelming.
In all, the WD_Black brand impressed and left us feeling excited for what Western Digital has to offer for the gaming community.