New Television Ad Campaign from Westinghouse

Westinghouse Digital Electronics has launched a new ad campaign that is scheduled to run through the end of the year, the company said. The series of television commercials mainly focus on the line of LCD HDTVs, LCD computer monitors and digital photo frames.

There will be three separate commercials that each run about 15 seconds. The first is a Westinghouse brand spot that boasts the company’s array of products and ends with a close-up of a Westinghouse Digital LCD HDTV. The other commercials will focus mainly on the product lines containing their LCD computer monitors and digital photo frames, boasting the tagline “You can be sure, if its Westinghouse.”

The commercials will run on 19 television stations, including 12 CBS, four CW and three independent stations. They will air during morning news programs, late night talk shows and sporting events. The television spots will run in 12 markets across the U.S. with a hoped-for audience of 105 million. The campaign also includes online ads on the 12 CBS stations’ websites. Among the online ads, there will be three units highlighting their digital product line and holiday product messaging.