When Westinghouse Digital Electronics entered the CE market three-and-a-half years ago with an LCD TV and display monitor line, says Rey Roque, vice president of marketing, “retailers didn’t think [the name equity] would have the traction it did,” despite a long and venerable legacy. “In the beginning, there was skepticism. But the sell-through has been great.”
Roque tells Dealerscope that the brand has achieved 100 percent year-to-date sales growth over the January-to-October 2005 sales period and is now entrenched in over 10,000 storefronts spanning Best Buy, Sam’s Club, H.H. Gregg, HSN and NATM member stores, among others.
According to the research firm Shenkan & Associates, he says, Westinghouse is one of the top five selling LCD brands in the U.S. Roque attributes what he terms this “massive velocity” in storefront growth, from around 4,000 in the beginning of the year, in large part to the use of local engineering talent in both the L.A. and Silicon Valley areas. They have developed canny designs that are easy to install -- such as on the new 47” LVM-47w1 high-definition 1080p monitor, just 5 inches deep in aggregate and featuring a patent-pending “spine design” that groups six HD input connectors down the side of a center vertical column for ease of access.