Westinghouse Digital’s First LED HDTVs Hit Retail in June
“We see ‘slim’ as being very user-friendly from an aesthetic point of view, not just from a practical placement point of view,” said Roque. “Our focus groups have also shown that women, in particular, will pick a ‘green’ over a ‘non-green’ product,” all else being equal.
Westinghouse, whose brand tracks at about 85 percent consumer awareness in white goods products, is also gaining awareness traction in the TV category, said Roque.
The company is planning to reinforce its entry into LED with a refurbished Web site whose focus will be on explaining the three-word phrase, ‘Slim – Eco - Vivid,’ appearing on the sets’ packaging, said Michelle Bohlman, marketing communications manager. The site, as part of its new look, will adopt iPad-friendly HTML5 in lieu of Flash video.