What the 12-volt Industry Must Change: Part 3
All of us need to commend Amazon for reaching out to thousands of car audio enthusiasts last week. It was the single largest promotion of the 12-volt industry since CES. Their e-mail blast, showcasing a number of products, is exactly what the industry needs to do to raise awareness and generate interest. Thanks, Amazon, for getting the message.
In addition to that message, and others I have presented the past few weeks, consider a few more as I continue to present 10 ideas that I think can help turn the ship around.
Admittedly, my perspective is from a manufacturer background, and I shouldn’t need to remind you manufacturers need to make a profit. Not everything we sold was sold profitably. Over the years price compression in all categories has taken its toll on margins and gross profit. With that in mind, I also feel that manufacturers must give back to the industry and community. If everyone enjoyed playing the game of golf yet no one repaired any of his or her divots or ball marks, it would not be long before courses became unplayable. (I am writing this at the golf course, feeling guilty, thus the metaphor.)