Industry Voices: What Are You Plugging Into?
As a manufacturer of power-management products, we don't kid ourselves; we know our category isn't the most widely sought and desired in the world of electronics. We know there aren't people camping in front of their local electronics store on the eve of the release of a new power conditioner.
We understand that the gadget bloggers aren't clamoring to get the big scoop on the latest transient surge-suppression technology. We've come to terms with the fact that in the world of electronics, power conditioning is about as sexy as Gary Busey eating a cheeseburger. And we're okay with that.
With all of that said, however, we think our category is pretty important. Power-management solutions provide a fundamental level of performance for an electronic system. But, like an insurance policy, it's something that consumers don't want to think about very often, especially when that cash can be used to buy an extra six inches on their new plasma screen. It's just not a fun subject. It's not sexy.