What Does P&G Know about DVDs?
What do razor blades have to do with DVDs? When it comes to in-store promotions, the answer is “everything” -- especially when it involves experience with the use of RFID to track promotional displays and new product introductions at retail. Consumer packaged goods giant Procter & Gamble has taken a leadership role in the adoption of RFID for just such applications and heading the charge at P&G is Vice President and RFID/EPC Leader Dick Cantwell who has been at the forefront of demonstrating greater supply chain visibility, reducing out-of-stocks, and superior promotional execution with the use of Radio Frequency Identification (RFID) tags.
Source: Entertainment Supply Chain Academy. Read full story.