Walmart has been getting aggressive for the last year or so in the television business, challenging Best Buy for the No. 1 market share. Best Buy's reacting and that drives all the large independents into survival mode, and they're reacting. An all-out price war has evolved in the TV business. Manufacturers have to maximize their production lines, so they are forced to go after their part of the market share.
Not very long ago, this was all about technology. Now, because of this price war, the business is forced to lead merchandise and a retail model where there's no salesman, no step-up technology story, just lead SKUs. The only strategy in the market place is to have the best price. That's a real scary environment.
But the independent retailer is not going anywhere. They are survivors, entrepreneurs. They change their spots as they have to, and technology is their friend. Selling step-up product is what they do. Walmart can't do that. Best Buy does it poorly. If you want a demonstration and an explanation, or if you want to understand your choice, the independent is the only place to go.