What They’re Thinking: Jon Robbins, HiFi House Group, Broomall, Pa.
My dad started as a truck driver, then became a traffic manager for a trucking company. He was a hustler. The owner had a bunch of trucks that weren’t running, and my dad got the guy’s business back in gear. He asked for a raise, and the guy promptly fired him.
He always had an interest in classical music. His father-in-law had a men’s clothing store in Wayne (Pennsylvania) that had a back room about 200 square feet or so. So my father brought in his hi-fi system, set up shop in that back room and started calling people in the phone book.
At that time, everybody was in the phone book. He’d look up people like Breyers of the ice cream company—well-established names in Main Line Philadelphia, people he thought were well-qualified to spend money—and he’d cold call them.