What They’re Thinking: Kathy Gornik
The thing about Jim as an engineer is that he takes the work so seriously. In the 30 years that we’ve been doing this, he has never, never once stopped pushing the envelop to achieve perfection in sound. That was really wonderful for me to be able to pick up on: To be able to look somebody in the eye and say, “This is a really serious piece of engineering, and I think I can demonstrate why it’s better. I can explain why it’s better.”
The passion and integrity that Jim has is so easy to sell. It’s not that I am trying to be a slicker, smoother sell than the next sales guy. I felt like I had a lot of substance to work with, and that was a lot of fun.
Somewhere in the fifth year, we actually turned a profit, and it was really wonderful. And we’ve been profitable every year ever since, except for 1991. It was right after the Gulf War. We had introduced a new product and spent a whole lot of money in R&D and inventory. There we were sitting on all this. Sales really slowed down. Ultimately it all worked out, and we survived ...