What's in store for Sony Imaging
By David Dritsas
2/25/03—In preparation for the upcoming Photo Market Association (PMA) Show, Sony Electronics Imaging group made its spring product introductions at the company's recent dealer line show in New Rutherford, NJ. While CD-based Mavicas, and floppy disk-based digital cameras still maintain a place in the Sony imaging line, new technologies, such as under-$1,000 5-megapixel cameras were the head-turners.
At the top of the heap of consumer digital still cameras was the Cyber-shot DCS-V1 (estimated $700 SRP, available in May), a 5-megapixel CCD camera with a 4x optical zoom, Carl Zeiss Vario-Sonnar lens. It has manual and automatic exposure controls and a nighttime features providing the ability to shoot infrared images and "Hologram AF Illuminator," which uses a laser to focus on subjects in little to no light.