Wasn’t it just yesterday that we were rushing to pick up last-minute gifts and throw some festive lights on our home? Well, believe it or not, we’re now closer to 2016’s holiday season than the past one.
The first half of the year was full of excitement for brands, with evolutions like Target’s store redesign, the launch of online dollar stores and the biggest sales gains in the past year. But there are a few trends that have popped up over and over again in the retail industry that we can’t overlook. These increasingly present factors are shaping the way retailers of all kinds move forward through the latter half of the year.
Many retailers are already taking advantage of technology like retail apps and beacons to increase sales and promote brand loyalty. But some brands are now taking retail tech to a whole new level. Stores like John Lewis, Lowe’s, and Rebecca Minkoff are leading the pack in in-store tech advances in incredible ways.