What's a Yamaha VP Doing Working in Retail?
By David Dritsas
That's the question posed to Steve Caldero, now a vice president at Ken Crane's. He joined the Hawthorne, Calif.-based retail chain this February, after leaving his 19-year post at Yamaha Electronics Corp. The last time he worked in CE retail was as a student in college, but in reality, Caldero has long worked with the retailer, introducing, for example, a multichannel receiver at Ken Crane's Los Angeles-based store a few years ago. He's also served on Dealerscope's own advisory board.
DS: What made you want to transition into retail in the first place?