When the Boss Is Away...
But the dealer is his primary concern. "I was an IASCA retailer — paid to be an IASCA retailer — for 15 years, and I really didn't get much," he said. "IASCA was designed as a company to stimulate our industry, proliferate retail sales and give the retailers tools to do better sales. I've taken my retail experiences and, knowing the plight of the retailers, given them something they can sink their teeth into."
His first attempt at providing such tools has been the IASCA rule book, which he claims is the best-organized and most comprehensive rules set for judging car audio systems. "When we put the IASCA rule book on the sales floor, it becomes an additional authority to supplement the dealer's authority in what he knows," he explained. "Using that rule set is how a retailer can supplement his position in the market as a leader."
The scenario is this: With a customer who comes into the store, an IASCA dealer can take the rule book, as well as a check sheet the group produces, and run down a list of points, indicating sound quality and installation integrity. The dealer can then check off what's needed on a customer's car, or identify problems. A car can also be endorsed, earning an IASCA certificate that says his/her car is competition-ready. The process is akin to official competitions, but more importantly, Papadeas believes, "Anything that can't be checked on that checklist can be a retail opportunity for the retailer."