Good Advice From a Man Who Knows
Joe Clayton knows his way around retail. He spent 25 years at RCA where, among many other things, he helped to usher in DirectTV. He was tapped to run Sirius Satellite Radio in its early days. About six months ago Clayton joined DISH Networks as CEO and, true to nature, he's ready to shake things up.
DISH, he admitted, is in sore need for some aggressing marketing and broader brand recognition. To help jumpstart things, Clayton at CES introduced the Hopper, a whole-home DVR with a 2TB hard drive, a faster 750 MHz processor, three satellite turners, Sling TV everywhere, more content and music apps, PrimeTime Anytime, which auto-records the Big 4 networks, as well as a slew of other innovative features. The Joey, a client receiver that uses coax to share whole-home TV from the Hopper, joined in on the launch.
DISH, late this summer, also plans to roll out new high-speed broadband satellite services, focusing mainly on tertiary markets with a combined demographic of about eight million, an audience that Clayton says is grossly underserved. Packages for the full platform will start under $100. The man who revived RCA's iconic Nipper (and added the puppy, Chipper) will also be adding a mascot - you guessed it, a kangaroo - as the centerpiece of the new marketing and advertising campaigns.