Good Advice From a Man Who Knows
Those retailers, he said, must be willing to commitment themselves to more displays, comprehensive demonstration stations and deeper training." The opportunity is here if they've willing to invest," he said.
If you already haven't begun adjusting your show floors, demos and training to leverage the new technologies and changing consumer tastes, the New Year is a perfect time to start. Change is never easy, but it's usually necessary. Take a look at our Hall of Fame coverage in this month's issue and you'll discover that each executive (all considered to be at the top of their games) constantly change and help their people adapt to it. Their advice is worth following. So is Joe Clayton's.