The key to selling these new plans, N.E.W.’s Romano said, is still the same: Convey the convenience factor. This was the key before the convergence craze. But now that benefit is even more obvious. If it was important to customers to have one number to call when a product fails before, it’s certainly more important when you’re trying to cover all the products in a media center chain.
“As technology flips...a lot of folks are going to be buying that complete package,” Romano said. A service plan that covers it all means “peace of mind and a convenience factor they wouldn’t have if they didn’t purchase the protection.”