When Push Comes to Touch
The challenge facing us all—manufacturers, dealers, and installers alike—is to justify the value of a remote system purchase to consumers, so that they can manipulate their home entertainment choices swiftly, accurately, and comfortably.
With the growth of the connected home, today's successful sale of appropriate home theater remote controls can only lead to increased customer interest and acceptance of more complex products that will offer more advanced wireless technology, more color, and more robust RF platforms. A successful sale is one in which clients express high satisfaction with the ability to use their system. If they can't use it, you could lose business down the road.
A final irony: While categorized as an accessory, remote controls should be considered a necessity. This is why you should make sure you're familiar with the variety of product choices in the marketplace and their capabilities, so you can recommend what makes sense. Then keep your finger on the pulse of rising sales and customer loyalty.