Where Haves Meet Wants
The single most important thing to remember about eBay is that for every imaginable product, no matter where it is in its life cycle, there is a buyer somewhere out there who will buy it for the right price. By placing a product up for auction, manufacturers and retailers can sit back as the bids roll in and watch as the market and demand establish the going price for a good. Similarly with a fixed price they can just as easily determine their demand by watching just how quickly and in what volume items are moving. "There's opportunity on eBay to try out different price points to see exactly where the elasticity of demand kicks in," Glazier said. "People are able to feel out what the market price is for these types of goods."
While spreading the word about the unique opportunities eBay can offer businesses is a central theme to its business strategy, eBay also wants to maintain its sense of neutrality. eBay may solicit businesses and invite them to come and join eBay's marketplace, but for the sake of fairness, it offers the same tools, platform and fee structure for any seller, large or small.
"As the marketplace we need to keep an arm's length relationship between ourselves and the manufacturers and retailers who are selling on the site," Glazier said.