Where Haves Meet Wants
"Traditionally manufacturers and retailers negotiate prices through liquidators and typically receive a price of 10 to 20 cents on the dollar," Glazier said. "On eBay manufacturers and retailers are receiving the market price for those goods, which they are finding is substantially higher than the prices they were able to negotiate with a liquidator."
Harman Audio, through Channel Advisor, uses eBay to alleviate two problems: Retail cannibalization and losing control of product in liquidation channels. "All indications are that [eBay] is much less disruptive to the marketplace," Harman's Group Vice President of Marketing Herman Sperling said.
Under the eBay Selling Tools section on its Services Web page, eBay provides a list of Preferred Solution Providers. Along with Channel Advisor, eBay recommends other companies like Fairmarket, CommerceFlow, AuctionWatch and more.