Where Wearables Are Headed
The consumer wearables category is growing quickly, and retailers who want to leverage the opportunities should waste no time in preparing their sales floors and staff members.
In its recent Consumer Tech Survey, conducted with more than 6,000 people in six countries (U.S., U.K., Australia, India, Canada and South Africa), Accenture Digital found that 52 percent of consumers are interested in buying wearable devices such as fitness monitors to track their physical activity and to manage their health. About 46 percent are interested in buying smart watches and 42 percent are interested in Internet-connected glasses.
A recent NPD survey found similar results.