Whirlpool Launches "Every Day" Campaign

Whirlpool this week launched a major multimedia campaign called "Every day, care." The campaign, rather than products, is meant to focus on consumers' daily routines, rather than products specifically.

"The campaign is about people, real modern families, and the impact of the care they give and receive every day. It's about proving how often thankless tasks are so important – they are part of the emotional glue holding families together," William Beck, Senior Director of Mass Brands and Channel Marketing for Whirlpool, said as part of the announcement.

"It's a higher purpose that's driving our brand and a natural space for Whirlpool, because we've been a part of these daily moments of care that have taken place in American homes for over 100 years."