Well that escalated rather quickly... After the Federal Trade Commission officially signed off on Amazon’s acquisition of Whole Foods on Thursday, the ecommerce giant announced that the acquisition would close on Monday. And then the real fun begins.
The two companies plan to waste little time putting their strategy to work. Effective immediately, according to Amazon’s statement, Whole Foods Market will begin offering lower prices starting Monday on a selection of their best-selling grocery staples, with more soon to follow.
Additionally, Amazon announced that the two are working on integrating Amazon Prime into Whole Food’s point-of-sale system. When the work there is completed, Prime members will receive special discounts and in-store benefits. Effectively, Amazon Prime has become a membership offering for Whole Foods, akin to a Sam’s Club card—the obvious difference being that normal non-card-carrying customers can still shop at Whole Foods.