Defining Your Brand
Service leaders rally their associates around their customers and not just around the products they sell. They spend time getting to know their clients so that they completely understand their wants, needs and aspirations. They match the products they recommend to the specific challenges of each customer. Every system is uniquely designed for a particular customer’s home.
Why should someone do business with you? They’ll buy from you because of who you are—a well-positioned industry specialist with a unique ability to understand the particular needs of each individual customer you touch. They’ll keep coming back because your service promise is more than rhetoric. You under promise and over deliver. Why should someone do business with you instead of with someone else? Find the answer to that question and your business will grow and prosper. Keep asking the question and you will be the competition.