Why You Should Offer Retail Rewards, Not Discounts, This Holiday Shopping Season
If you haven’t already, now’s the time to hustle to finalize your plans for holiday promotions. Competition is notoriously fierce during the holiday season and ensuring that your brand stands out in the crowded marketplace requires a carefully planned marketing strategy.
As you finalize your holiday marketing mix, consider that new research has found that retail reward-based promotions can outperform discount-based promotions according to hundreds of American businesses. Reward-based promotions are those that offer shopper incentives to encourage purchases or action; discount-based reduce part of the purchase price at point of purchase.
The research provides helpful insights for consumer electronics marketers heading into the holidays, including the top benefits of using rewards instead of discounts:
Theresa McEndree is the Vice President of Marketing at Hawk Incentives, a Blackhawk Network Business delivering incentive programs that build relationships with easy-to-use platforms, global rewards and comprehensive service and support.