Wi-Ex is Now zBoost
Wi-Ex said this week that it has changed its name to zBoost, matching the name of its cell phone signal booster product.
“As with many brands that are different from the parent name, our customers already refer to us as zBoost. zBoost has always provided a high impact of search queries for Wi-Ex.com and with zBoost as our name, it will be easier for consumers to find us on their phones, online or in retail stores,” Karen Reynolds, president of zBoost, said as part of the announcement.
“With the increased reliance on mobile devices, consumers are more aware of the challenges of a poor cell phone signal. We see an increase in the need for cell phone signal boosters and in turn, an increase in searching for our company, because of the growing reliance on smartphones and tablets.”