Wii Launches Strong
With some sources reporting as many as 600,000 units sold on day one, the Nintendo Wii is off to a promising start. The Wii sold out quickly in most venues after its launch Sunday, but unlike the PS3, the Wii had far more units to sell, 4,000 in the Times Square Toys ‘R’ Us alone. Also in contrast to the Sony launch, no reports of violence or injury have thus far been attributed to opening day sales. Though many Wiis have already found their way onto eBay, where they’re selling for as much as twice the going rate, even there they’re less expensive than a PS3 bought in-store.
The greater volume and greater sales are in line with predictions made by Nintendo of America President Reggie Fils-Aime, who was on hand in Times Square to hand out the first Wii to Mattel Power Glove-clad gamer Isaiah “Triforce” Johnson. Fils-Aime expects to move one million units in the next two to three weeks and another million by the second week of January. In his view, the Wii has the advantage of being created by a company whose sole interest is gaming, as opposed to Sony or Microsoft who have other revenue streams to supplement gaming systems that are excessively expensive to produce. Fils-Aime explains that the Wii was created to be profitable from day one, contributing to such decisions as omitting an advanced format DVD player that he feels most early adopters would have in their homes already. (A DVD-enabled Wii will be released in Japan in 2007, but it is unclear if that will ever make it to North America.)
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