Great Expectations For 4K
Peter Erdman, Vice President, Consumer Electronics, Hisense: We expect Ultra HD 4K TV shipments to account for over six percent of the global TV market in 2014 and five to eight percent of the U.S. TV market. For the Hisense brand, in the U.S. market, we are forecasting approximately three percent of 2014 revenue will come from Ultra HD 4K TV.
Jonathan Frank, Vice President, Marketing, Hisense: We see awareness of Ultra HD 4K TV growing rapidly in 2014. However, we do not see Ultra HD 4K TV becoming “mainstream” in 2014. Declining prices may drive market share above industry forecasts. However, the transition to mainstream will require that 4K content be available from CATV/SAT/Blu-ray in addition to the Internet.
Takakiyo Fujita, Vice President, Home Entertainment and Sound, Sony: We see 4K becoming more popular in the market due to an expansion of 4K content, more 4K Ultra HDTVs being launched to the market, and lower prices. As 4K content continues to grow, we anticipate that the 4K market will also grow. For instance, Sony now offers over 200 4K titles via Video Unlimited 4K. Additionally, streaming services like Netflix are also starting to offer content in 4K. Also, more TV manufacturers are entering the 4K market, providing consumers with more choices. Lastly, prices for 4K Ultra HDTVs have dropped substantially, making them more affordable to more consumers.