Great Expectations For 4K
Pragliola: JVC UHD models feature an industry-leading upscaling technology in addition to having all of the inputs and chips necessary to make this product future-proof. When 1080p content is upscaled to 4K, our technology makes it very difficult to tell the difference between the two. Simply put, JVC UHD TVs are risk-free products for both the retailer and consumer. We will offer very aggressive Fall promotions showcasing our UHD TVs at highly attractive profit margins for our retail partners.
Roque: With the Westinghouse brand, we’ve taken a different tack in that we’ve concentrated on developing commercial pieces. We started out 4K in the interactive whiteboard space, with our 84-inch. You can see that, based on the proximity of the user to the screen, the higher pixel density is a no-brainer, and a definite advantage. Our whiteboards are being released at InfoComm in June, but regarding our other UHD offerings available from the end of Q3, we’ll have a line that will supplement the interactive whiteboard line, and they really are commercial-grade UHD display monitors. No tuner, but they are also ideally positioned by the dealer community as a prosumer piece, and they can also go into higher-end residential spaces or a boardroom or signage. We’re planning those from 28 inches for a desktop content creation display, to 32-, 55-, 65-, 84-, 85-, all the way to 98 inches. Whatever new codecs you have, we are not building obsolescence into the sets. That’s how we’re looking to differentiate from others. We’re partnering with SYNNEX as the launch distribution partner, so that dealers and resellers can avail themselves of the products through distribution. It’s different from the way we’ve approached our mainstream consumer 1080p TVs that go into big box. As demand grows, we’ll see how we can look at the channel.