Will Mobile Phones Enter Mobile Navigation Fray?
With more than 18 percent of drivers requiring directions more than 20 percent of the time, the market is wide open for portable electronic navigation solutions. The question is, who will dominate the field? According to a new study from Strategy Analytics, cell phones are expected to offer capabilities similar to that of navigation products from TomTom, Garmin, Magellan and Lowrance in the near future. Prices for these items are expected to drop accordingly.
The study points out that cell phone and automotive companies are in a position to provide solutions that go beyond navigation for the larger portion of the market which doesn’t require as much help finding their way -- the 60 percent who stray from known routes only five percent of the time. Perhaps in anticipation of this, many new navigation devices, such as the Blackbird from Alpine or the MyGuide from Ares Digital, are incorporating peripheral value by doubling as, among other things, MP3 players.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.